Red Bull, a global lifestyle brand known for its energy drinks and involvement in extreme sports, music, and youth culture, offers exciting career opportunities across various fields like sales, marketing, operations, and more. With over 19,000 employees in 172 countries, landing a job at Red Bull requires preparation and alignment with their dynamic culture. Below is a step-by-step guide to applying for Red Bull jobs in 2025.
Step 1: Explore Open Positions
Visit Red Bull’s official jobs website (https://jobs.redbull.com) to browse current openings. Red Bull posts vacancies for roles like Sales Trainee, Account Sales Manager, Marketing, IT, and even student jobs like Student Marketeers. You can filter by location (e.g., United States, Canada, or global offices) and department (e.g., Sales, Marketing, Operations). As of August 2025, there are over 400 jobs listed globally, including roles like Data Analyst, Consumer Insights in the U.S. and Channel Management Coordinator in gaming and music.
Tip: Check frequently, as new roles, such as the 46 jobs recently posted, are added regularly.
Step 2: Tailor Your Application
Craft a resume that reflects Red Bull’s energetic and innovative spirit. Highlight experiences that showcase creativity, responsibility, and a passion for their brand ethos—think extreme sports, music, or youth culture. Use action verbs to describe achievements, not just duties. For creative roles, consider a visual resume or portfolio to stand out.
Key Points:
- Ensure your application is specific to the role. For example, a Sales Trainee role emphasizes supporting sales initiatives, while a Category Manager role focuses on driving sales through retailer-specific insights.
- Submit your application well before the deadline via the Red Bull jobs portal.
- There are no restrictions on who can apply, but you must meet the job’s qualifications.
Step 3: Build a Relevant Online Presence
Red Bull’s recruitment team often reviews candidates’ social media. Curate your LinkedIn, Instagram, or X profiles to reflect your alignment with Red Bull’s culture. Share content related to extreme sports, music festivals, or Red Bull events to demonstrate your passion. Engage with Red Bull’s posts or employees on platforms like LinkedIn to build connections.
Example: Follow and comment on Red Bull’s LinkedIn posts about recent events like Red Bull Flugtag or gaming initiatives to show engagement.
Step 4: Network for Opportunities
Networking can give you an edge. Attend Red Bull-sponsored events, such as sports competitions or music festivals, to meet employees or recruiters. Connect with Red Bull staff on LinkedIn with personalized messages expressing your interest. For instance, reaching out to someone in the gaming team could help for roles like Gaming Manager.
Pro Tip: Look for internships or volunteer opportunities with Red Bull or related events to gain hands-on experience, which can boost your application.
Step 5: Prepare for the Interview
Red Bull’s interview process is thorough and may include personality assessments, video or in-person interviews, assignments, or job simulations. Expect questions about your experiences, skills, and how you embody Red Bull’s values of freedom, responsibility, and mastery.
Preparation Tips:
- Research Red Bull’s culture, events, and the role’s responsibilities. Review the job ad to understand expectations.
- Be ready to share stories that highlight your passion for the brand, such as attending a Red Bull event or being inspired by their athletes.
- Practice answering questions like, “How have you pushed your limits?” or “How would you contribute to Red Bull’s mission?” to showcase your fit.
- Dress professionally but authentically—Red Bull has no strict dress code but values a polished appearance.
- Interviews typically last 30–60 minutes and may be rescheduled if needed by contacting the hiring team.
Step 6: Follow Up Professionally
After submitting your application, expect an acknowledgment email and a response within two weeks. Post-interview, send a thank-you email to express gratitude and reiterate your enthusiasm. If you don’t hear back after two weeks, a polite follow-up email is appropriate to check on your application status.
Note: Hiring timelines vary due to high application volumes, so stay patient and persistent.
Step 7: Leverage Additional Opportunities
- Wingfinder Assessment: Red Bull offers Wingfinder, a strengths-based assessment to help you identify and communicate your unique strengths during the hiring process.
- Student and Graduate Programs: Red Bull offers Student Marketeer roles and Graduate Programs (running every other year) for early-career candidates. Check the jobs board for details.
- Internships: Explore internships, especially in areas like F1 Motorsports or Red Bull Racing, for hands-on experience.
Step 8: Stay Persistent and Engaged
Landing a job at Red Bull can be competitive. If you face rejection, seek feedback and refine your approach. Stay updated on Red Bull’s marketing campaigns, events, and industry trends to strengthen future applications. Continuous learning and engagement with their brand will keep you competitive.
Final Tip: Show your authentic passion for Red Bull’s mission to “give wings to people and ideas.” Whether it’s through your resume, interview, or networking, let your enthusiasm shine.
Start your journey today by visiting https://jobs.redbull.com and applying to a role that matches your skills and passion!